Elliott Lucca SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 835

SWOT Analysis of Elliott Lucca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Elliott Lucca

Parent Company

Sak Brand Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Think bright; Exotic summer nights


Synthesis of refined global influences, feminine intelligence and sensual textures in the most unique woven leather



Women who  love to reflect a mix of both glamour as well as simplicity from the bags they use

Target Group

Women with a medium to high purchasing power and those who love to pamper themselves with the best


Soft , sensual and lightweight bags with a  classic appeal perfect for either a day out or an evening party

SWOT Analysis


1. Uncompromising quality creates extraordinary value and gives meaning to the concept of everyday luxury
2. Bags are sold at premier department stores like Macy’s , Nordstrom, Bloomingdale’s, Lord and Taylor, Dilliard’s etc. and other specialty stores
3. Collection always features in major magazines like allure, people, seventeen and they give fashion tips to consumers
4. Their bags are always similar to those used by celebrities who act like perfect brand ambassadors

5. Their collection is always a perfect blend of classic , colorful and playful designs depending upon season changes at affordable rates


1. Have not been able to reach the top most level of luxury brands

2. Geographically limited as it hasn’t been able to tap emerging markets

3.Limited brand awareness as advertising and marketing is lesser


1. They are only into bags right now , they can expand into all unexplored markets like watches , clothes and shoes. Also International markets can be explored for better sales.
2.Online sales and E-marketing are gaining a lot of importance
3.Having a young and energetic team of designers to create new and fresh products at all times


1.Competition in this segment  is increasing as these bags are affordable to most of the people
2.Even though their products might be close to luxury brands they might never be able to reach those heights due to their start as a brand for less product
3.Their niche could be confusing as their bags are affordable as well as used by celebrities hence they might lose brand loyalty



1.Michael Kors
2.Cole Hahn
3.Badgley Mischka


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