SWOT Analysis of Gini and Jony with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gini and Jony
Gini and Jony Limited
Apparel and Accessories
Lifestyle and Retail
Upper middle and upper class urban kids
Kids in the age group of 2-12 years
A complete fashion brand for the kids
1.Established in the kidswear segment with over 250 exclusive brand outlets and MBO’s in over 80 cities in India. 2. Founders Lakhani brothers expertise in the retail segment is a major boost for the brand. 3. The tie-up with Reliance Capital provides financial stability to the brand. 4. The exclusive seasons collections makes the brand after-sought one in the kids segment.
5. Brand has been awarded with several honors like the Images Fashion award in the kidswear segment for 5 successive years 6. Diversification into other product lines like sunglasses, footwear has helped the brand to be built as complete lifestyle brand for kids
1.Predominance of unorganized sector in the kidswear segment. 2.High dependence on cotton for the product is a major issue. 3. Highly fragmented supply chain in the retail sector as a whole has led to several losses
1.Increasing organized retail space is a great opportunity for expansion in the largely untapped Indian markets. 2. The brand can move to new forms of retailing like online stores for greater brand visibility 3. Going global to tap children internationally
1. Primarily an apparel brand the government’s new tax policies on apparel might increase the unit cost 2. Government’s opening of FDI in retail would be a serious threat with the entry of several foreign players in the market 3. The major threat in this segment is that the consumer, the kid is not the influencer and the decision makers are parents, so it solely depends on the influence the brand creates on them
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