SWOT Analysis of Joyalukkas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jewellery and diamonds
Lifestyle and retail
Joy of choice; World’s favorite jeweller
One of the Biggest Jewellery market in India and Middle East
Woman looking to gold and bridal jewellery
Woman from Urban to semi Urban with High income group
Quality, value offering and service
1.One of the Largest Jewellery store in India
2. Good presence pan- India and Middle East 3. Over 10 million customers and employs a highly committed team of over 3000 people 4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF) 5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery 6. Good marketing and advertising in India by associating with celebrities
1.Less brand visibility globally, which has a huge potential market 2.Brand recall is less as compared to Established brands in North India
1. Expansion in international markets 2.Continue expansion to increase the market share
1.Gold prices are increasing 2.Huge debt for expansion operation overseas 3. Continuously changing fashion trends means continuous investment in innovations
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