Joyalukkas SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2468
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SWOT Analysis of Joyalukkas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joyalukkas

Parent Company

Joyalukkas group

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

Joy of choice; World’s favorite jeweller

USP

One of the Biggest Jewellery market in India and Middle East

STP

Segment

Woman looking to gold and bridal jewellery

Target Group

Woman from Urban to semi Urban with High income group

Positioning

Quality, value offering and service

SWOT Analysis

Strengths

1.One of the Largest Jewellery store in India

2. Good presence pan- India and Middle East
3. Over 10 million customers and employs a highly committed team of over 3000 people
4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF)
5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery
6. Good marketing and advertising in India by associating with celebrities

Weaknesses

1.Less brand visibility globally, which has a huge potential market
2.Brand recall is less as compared to Established brands in North India

Opportunities

1. Expansion in international markets
2.Continue expansion to increase the market share

Threats

1.Gold prices are increasing
2.Huge debt for expansion operation overseas
3. Continuously changing fashion trends means continuous investment in innovations

Competition

Competitors

1.Tanishq
2.TBZ
3.Ddamas

4.Nirvana Diamonds



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