SWOT Analysis of Orra Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jewellery and diamonds
Lifestyle and retail
The Journey of Love; The diamond destination
Quality of product and Different designs
Women looking for bridal and daily wear diamond jewellery
Urban upper-middle and upper class women
The one place where all the stylish diamond designs are available
1. Huge network spread across 15 countries 2. Has won awards Best jewellery retail chain of the year 3. Its counted among the top 5 jewellery brand, within its 2 years of launch 4. Designs are made from all over the world 5. Good advertising and brand presence across India 6. Offers collections like bridal, solitaire etc
1. Competition from leading diamond brands means limited market share growth 2. Brand switching is high as designs and fashion play a big role in customer purchase
1. Overseas market is huge specially the NRI segment 2.Huge scope of increase in middle east and European markets 3.High and increasing purchasing power of the people 4. More advertising to increase brand recall
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players
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