Orra Diamonds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2022
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SWOT Analysis of Orra Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orra Diamonds

Parent Company

Orra diamonds

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

The Journey of Love; The diamond destination

USP

Quality of product and Different designs

STP

Segment

Women looking for bridal and daily wear diamond jewellery

Target Group

Urban upper-middle and upper class women

Positioning

The one place where all the stylish diamond designs are available

SWOT Analysis

Strengths

1. Huge network spread across 15 countries
2. Has won awards Best jewellery retail chain of the year
3. Its counted among the top 5 jewellery brand, within its 2 years of launch
4. Designs are made from all over the world
5. Good advertising and brand presence across India
6. Offers collections like bridal, solitaire etc

Weaknesses

1. Competition from leading diamond brands means limited market share growth
2. Brand switching is high as designs and fashion play a big role in customer purchase

Opportunities

1. Overseas market is huge specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people
4. More advertising to increase brand recall

Threats

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Competition

Competitors

1.Tanishq
2.Kiah diamonds
3.Kisna



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