SWOT Analysis of Reliance Jewels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jewellery and diamonds
Lifestyle and retail
To celebrate every special occasion
traditional and modern designs
Traditional and contemporary jewellery for woman
Urban women from upper-middle and upper class
Competitive pricing and high quality
1. Strong brand backing of the Reliance group 2. Good brand visibility in the cities in which it has its presence 3. Offers the finest diamonds and the widest range of designs from daily wear to party wear 4. Exclusive stores in the major Indian cities
1. Pan-India number of stores and visibility is less compared to other jewellery stores 2. Lacks global presence, which can be a huge potential market segment
1. Large Scope in organized sector of Jewellery in India 2. Plan to focus on competitive pricing and quality to make a presence in the segment 3.Acquiring existing jewellery store to establish brand position
1. Customer preferences change 2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power
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