Reliance Jewels SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2045
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SWOT Analysis of Reliance Jewels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Jewels

Parent Company

Reliance group

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

To celebrate every special occasion

USP

traditional  and modern designs

STP

Segment

Traditional and contemporary  jewellery  for woman

Target Group

Urban women from upper-middle and upper class

Positioning

Competitive pricing and high quality

SWOT Analysis

Strengths

1. Strong brand backing of the Reliance group
2. Good brand visibility in the cities in which it has its presence
3. Offers the finest diamonds and the widest range of designs from daily wear to party wear
4. Exclusive stores in the major Indian cities

Weaknesses

1. Pan-India number of stores and visibility is less compared to other jewellery stores
2. Lacks global presence, which can be a huge potential market segment

Opportunities

1. Large Scope in organized sector of Jewellery in India
2. Plan to focus on competitive pricing and quality to make a presence in the segment
3.Acquiring existing jewellery store to establish brand position

Threats

1. Customer preferences change
2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power

Competition

Competitors

1.De beers
2.Tanishq
3.TBZ

4.Gitanjali



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