Kiah Diamonds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1736
Advertisements

SWOT Analysis of Kiah Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kiah Diamonds

Parent Company

Kiah Diamonds

Category

Jeweler and Diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

You are the occasion; Celebrate yourself

USP

Excellent bridal diamond designs

STP

Segment

Young  fashion conscious women

Target Group

Urban high income and upper middle class women

Positioning

Stylish, traditional

SWOT Analysis

Strengths

1. Kiah diamonds is one of the largest diamond polishing companies in India
2. The sync of this  jeweler is that it   goes with any of the occasion

3. Has won the best showroom in DTC diamond
4. Good advertising and branding by roping in celebrities

Weaknesses

1. Despite a popular brand very few stores across India
2. Limited global market reach as compared to a few other brands

Opportunities

1. Overseas market is huge for Kiah, specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people

4.Awareness through associations like Miss India competition also can makes a large brand recall by customers

Threats

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Competition

Competitors

1.Ddamas
2.Nakshatra
3.Stefan Hafner



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: