SWOT Analysis of Paul Smith with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Footwear and Apparel
Lifestyle and Retail
Designer brand and Geometric and futuristic designs
Premium Elite Fashion Conscious
Urban men and women form the upper class
1. Global Premium Brand 2. Paul Smith, the designer is the brand ambassador 3. Apparels wholesaled to approximately 35 countries which increases the distribution network 4. Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo
1. Limited brand awareness compared to other lifestyle brands 2. Sales and brand image are hurt due to fake imitations of the brand
1. .Fast growing fashion segment 2.Increasing disposable income in emerging countries 3. Tie-up with fashion houses and increasing brand visibility through more aggressive marketing
1.Competitive Market 2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media 3. Fluctuating economy means people unwilling to spend more on premium brands
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