Pierre Cardin SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2493
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SWOT Analysis of Pierre Cardin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pierre Cardin

Parent Company

Pierre Cardin

Category

Apparel and Accessories

Sector

Retail and Lifestyle

Tagline/ Slogan

Today is too important to wear anything else; Wear it well into the night

USP

Modern and Innovative

STP

Segment

Premium Elite, Fashion Conscious

Target Group

Men and women from the urban upper class

Positioning

Stylish, Innovative, Futuristic

SWOT Analysis

Strengths

1. Known as an Innovator due to its stretch jerseys.
2. Established brand and is the only fashion house to maintain independent status which lends credibility to its business style
3. Has successfully expanded into different product lines and hence has become a household name for elite people
4. Experimented with car interiors along with apparel, perfumes, accessories etc
5. Good  brand name and strong presence in the market

Weaknesses

1.Has to invest huge money in order to protect and maintain its brand image

2.Limited brand advertising as compared to lifestyle giants across the world

Opportunities

1. Emerging luxury markets in India, China and other emerging economies
2.Creating competitive advantage in different business segments

3.M & As to leverage its brand name

Threats

1.Extremely competitive segment
2.Product substitution is easily available

3. Continuous changing trends means constant innovation

Competition

Competitors

1.Dior
2.Gucci



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