SWOT Analysis of Jenny Hoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Providing clothes which are dazzling and have an appeal of freshness to them
Women who have an interest in always looking stylish and fashionable
Women with medium to high purchasing power with a modern attitude
Fashion savvy clothing for uber chic women
1. Have created a niche market for their products in Australia 2. Good quality clothing at affordable prices 3. Fashionable and ultra stylish clothes for women with an open attitude 4. The fashion house owner is personally involved in creating each and every unique line
1.They have not expanded to any other countries and have less global presence 2. Brand awareness is very low as they have had a very limited share of advertising
1.Online Arena is gaining a lot of importance 2.They can expand into different segments and make sure they get a hold over there 3.Acquisition and expansion strategies in other countries are great opportunities for them
1. Competition in this market is extremely large due to the clothes being affordable 2.Also they have to face competition from big designer brands that provide perfect quality clothes 3.They are not flexible and have just one product, to have control over a larger market they need to expand to other categories too.
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