Jenny Hoo SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 801
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SWOT Analysis of Jenny Hoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jenny Hoo

Parent Company

Jenny Hoo

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Fashion newness

USP

Providing clothes which are dazzling and have an appeal of freshness to them

STP

Segment

Women who have an interest in always looking stylish and fashionable

Target Group

Women with medium to high purchasing power with a modern attitude

Positioning

Fashion savvy clothing for uber chic women

SWOT Analysis

Strengths

1. Have created a niche market for their products in Australia
2. Good quality clothing at affordable prices
3. Fashionable and ultra stylish clothes for women with an open attitude
4. The fashion house owner is personally involved in creating each and every unique line

Weaknesses

1.They have not expanded to any other countries and have less global presence
2. Brand awareness is very low as they have had a very limited share of advertising

Opportunities

1.Online Arena is gaining a lot of importance
2.They can expand into different segments and make sure they get a hold over there
3.Acquisition and expansion strategies in other countries are great opportunities for them

Threats

1. Competition in this market is extremely large due to the clothes being affordable
2.Also they have to face competition from big designer brands that provide perfect quality clothes
3.They are not flexible and have just one product, to have control over a larger market they need to expand to other categories too.

Competition

Competitors

1.H & M
2.Laura Ashley



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