IZOD SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2300
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SWOT Analysis of IZOD with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IZOD

Parent Company

Philips-Van Huesen

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

IZOD is color

USP

The perfect blend of form, function & fashion. Its polished causal appeal reveals a comfortable and relaxed attitude

STP

Segment

People who want to wear rich –energetic clothes with a rich element of sportish touch to their apparel.

Target Group

Men and women who have semi-high purchasing power and an avid sports fan, who like to show a status symbol through their apparel.

Positioning

A stylish brand with a sporty look  which people can wear in an affordable price.

SWOT Analysis

Strengths

1. The brand has over 200 stores all over the world and employs over 10000 people all over the world.
2. The brand is a leader in fashion-forward sportswear segment all over the world.
3. The brand is known for its polo’s and especially the crest logo, which is very famous.
4. The brand has rich association in the past and has produced clothes with designers like Bernard Lacoste

5. The brand has a rich clientele which include late American President John .F. Kennedy, Bing Crosby, Dwight Eisenhower

6. The brand has been always involved in sports activities and sponsored many tournaments, and currently sponsoring the Indy car 500 series

Weaknesses

1.The brand has not established itself in the e-commerce arena that well
2.The brand has too much focus on polo wear, where it has lost out market share on other kinds of apparel

Opportunities

1.Since the brand is involved in sports, it can enter the league of producing sports equipment’s in golf
2.Expansion into the south –east Asian countries where the demand of Izod products are relatively higher

Threats

1.Existing competition from Brands like Ralph Lauren, Paul and Shark in the segment is growing day by day
2.Rising Raw material costs in the USA can be a pricing issue

Competition

Competitors

1.Gant USA
2.Ralph Lauren
3.Lacoste



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