SWOT Analysis of IZOD with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and accessories
Lifestyle and Retail
IZOD is color
The perfect blend of form, function & fashion. Its polished causal appeal reveals a comfortable and relaxed attitude
People who want to wear rich –energetic clothes with a rich element of sportish touch to their apparel.
Men and women who have semi-high purchasing power and an avid sports fan, who like to show a status symbol through their apparel.
A stylish brand with a sporty look which people can wear in an affordable price.
1. The brand has over 200 stores all over the world and employs over 10000 people all over the world. 2. The brand is a leader in fashion-forward sportswear segment all over the world. 3. The brand is known for its polo’s and especially the crest logo, which is very famous. 4. The brand has rich association in the past and has produced clothes with designers like Bernard Lacoste
5. The brand has a rich clientele which include late American President John .F. Kennedy, Bing Crosby, Dwight Eisenhower
6. The brand has been always involved in sports activities and sponsored many tournaments, and currently sponsoring the Indy car 500 series
1.The brand has not established itself in the e-commerce arena that well 2.The brand has too much focus on polo wear, where it has lost out market share on other kinds of apparel
1.Since the brand is involved in sports, it can enter the league of producing sports equipment’s in golf 2.Expansion into the south –east Asian countries where the demand of Izod products are relatively higher
1.Existing competition from Brands like Ralph Lauren, Paul and Shark in the segment is growing day by day 2.Rising Raw material costs in the USA can be a pricing issue
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