SWOT Analysis of Anna Osmushkina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and retail
Woman Rules the World
Anna Osmushkina- Most authoritative and Leading Baltic Couturier
Fashion Conscious and Premium Men’s and Women’s Wear
Stylish and Elite
1. Famous designer Anna Osmushkina as the Brand ambassador 2. Strong presence in Europe 3. Innovative designs from an established fashion house
4. Good brand presence in the European markets
1.The brand portfolio is small compared to other international brands 2.Limited brand awareness as compared to a few other premium apparel bands
1.Increasing Disposable income in emerging countries and hence an opportunity to expand 2.To increase its digital presence to increase the visibility of the brand around the globe 3. More number to stores and online shopping experience
1.Intense competition in the luxury market 2.Easy Substitutes available
3.Imitation of designs and fake products affects brand
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