Anna Osmushkina SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1077
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SWOT Analysis of Anna Osmushkina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anna Osmushkina

Parent Company

Anna Osmushkina

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Woman Rules the World

USP

Anna Osmushkina- Most authoritative and Leading Baltic Couturier

STP

Segment

Premium

Target Group

Fashion Conscious and Premium Men’s and Women’s Wear

Positioning

Stylish and Elite

SWOT Analysis

Strengths

1. Famous designer Anna Osmushkina as the Brand ambassador
2. Strong presence in Europe
3. Innovative designs from an established fashion house

4. Good brand presence in the European markets

Weaknesses

1.The brand portfolio is small compared to other international brands
2.Limited brand awareness as compared to a few other premium apparel bands

Opportunities

1.Increasing Disposable income in emerging countries and hence an opportunity to expand
2.To increase its digital presence to increase the visibility of the brand around the globe
3. More number to stores and online shopping experience

Threats

1.Intense competition in the luxury market
2.Easy Substitutes available

3.Imitation of designs and fake products affects brand

Competition

Competitors

1.Agnes B.
2.Anna Sui
3.Armani Exchange


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