Aeffe SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2119
Advertisements

SWOT Analysis of Aeffe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeffe s.p.A

Parent Company

Aeffe s.p.A

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Cheap and Chic

USP

House of Premium Multi-Brands

STP

Segment

Premium apaprel

Target Group

Full market Coverage with many fashion brands under its label

Positioning

Premium Brand with High Fashion Labels

SWOT Analysis

Strengths

1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world
2. Has more than 5000 multi-brands outlets worldwide                                                                                 
3. Strong Portfolio of products
4. Operates in various countries viz.  France, Italy, Japan, Russian Federation, the UK and the US

Weaknesses

1.Has to invest huge money for protection of the brand image
2.The parent brand may lose sheen due to strong substitute brands

Opportunities

1.To expand in emerging markets as the disposable income in these countries is increasing
2.To include more luxury brands under its name to dominate the market space i.e. become a market leader

Threats

1.Intense Competition
2.Substitutes are easily available
3.A slow down in economy

Competition

Competitors

1. Antichi Pellettieri s.p.A
2. Meganesuper Co.Ltd.
3. Krizia s.p.A.
4. Dolce & Gabbana S.r.l.
5. Diesel s.p.A.




Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: