SWOT Analysis of Aeffe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Cheap and Chic
House of Premium Multi-Brands
Full market Coverage with many fashion brands under its label
Premium Brand with High Fashion Labels
1. Strong Brand positioning with parent brands and subsidiary brands with strong brand recall and outlets all over the world 2. Has more than 5000 multi-brands outlets worldwide 3. Strong Portfolio of products 4. Operates in various countries viz. France, Italy, Japan, Russian Federation, the UK and the US
1.Has to invest huge money for protection of the brand image 2.The parent brand may lose sheen due to strong substitute brands
1.To expand in emerging markets as the disposable income in these countries is increasing 2.To include more luxury brands under its name to dominate the market space i.e. become a market leader
1.Intense Competition 2.Substitutes are easily available 3.A slow down in economy
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