SWOT Analysis of Laura Ashley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fashion and Home furnishing
Lifestyle and Retail
Outstanding family values
Romantic English Designs
People who like and want classy old British Designs with contemporary feel
Urban upper middle class households
Best Romantic English Designs
1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity 2. Has carved a niche in different segments where English Designs look beautiful 3. Good brand presence and strong equity in the English market 4. Has its store located in over 10 countries in Europe ad USA 5. Special design services for customized look to homes
1.Limited global reach and brand presence as compared to international players 2.Requirement of capital to be spent to maintain brand image
1.To make vintage designs its forte 2.To target emerging markets as its presence is not strong in these countries 3. Tie-ups with fashion houses and concerts to increase brand awareness
1.Can be imitated and sold 2.Substitutes available at cheaper costs 3. Constantly changing fashion may lead to accumulation of inventory
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