SWOT Analysis of Hush Puppies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Footwear and Apparel
Lifestyle and Retail
We Invented Casual; More comfortable than feet; Good lookd never felt so good
Premium and Middle Segments
Casual and Comfort footwear for men, women and children
Classic American brushed-suede shoes with the lightweight crepe sole
1. Established International brand since 1958 2. Presence in more than 120 countries 3. Strong research and development Department which results in innovative footwear
4. Excellent advertising and marketing through print ads, TVCs and online marketing 5. Good distribution and availability through exclusive and multi-retail brands stores
1.Strong competition means more brand switching hence limited customer loyalty 2.Strong brand presence leads to pumping in of money to maintain the brand status world wide
1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets 2.To increase its social presence and make the products more available with the help of digitization 3. More penetration into global emerging economies with high purchasing power
1.Intense competition on the footwear market 2.Substitutes are easily available 3. Fake imitations affect the sales and branding
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