Hush Puppies SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5299
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SWOT Analysis of Hush Puppies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hush Puppies

Parent Company

Wolverine Worldwide

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

We Invented Casual; More comfortable than feet; Good lookd never felt so good

USP

Leather Tannings

STP

Segment

Premium and Middle Segments

Target Group

Casual and Comfort footwear for men, women and children

Positioning

Classic American brushed-suede shoes with the lightweight crepe sole

SWOT Analysis

Strengths

1. Established International brand since 1958
2. Presence in more than 120 countries 
3. Strong research and development Department which results in innovative footwear

4. Excellent advertising and marketing through print ads, TVCs and online marketing
5. Good distribution and availability through exclusive and multi-retail brands stores

Weaknesses

1.Strong competition means more brand switching hence limited customer loyalty
2.Strong brand presence leads to pumping in of money to maintain the brand status world wide

Opportunities

1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets
2.To increase its social presence and make the products more available with the help of digitization
3. More penetration into global emerging economies with high purchasing power

Threats

1.Intense competition on the footwear market
2.Substitutes are easily available
3. Fake imitations affect the sales and branding

Competition

Competitors

1.Clarks
2.ECCO
3. Woodland
4. Nike
5. Bata



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