Satya Paul SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3079
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SWOT Analysis of Satya Paul with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Satya Paul

Parent Company

Satya Paul

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Redefining the saree

USP

Exquisite couture.

STP

Segment

Fashion conscious people

Target Group

Urban upper class women

Positioning

Fashion-forward designer wear.

SWOT Analysis

Strengths

1.The success of the creator Satya Paul which is the brand itself has been the greatest USP for the brand.

2. The brand showcases its new collections at international fashion weeks and big shows like MISS WORLD which gives a lot of global exposure.
3. The brand diversifying into other ethnic wear lines has made it a complete designer Indian wear.
4. The brand is present in all major cities and several Tier-2 cities with over 30 stores
5. The online store is a highlight which showcases all the collections

Weaknesses

1. Though the brand has diversified into other lines, saree still continues to be the product it is synonymous with.
2. The brand has not been able to cash on its global reputation to be in the premium ethnic wear segment by setting stores internationally.

Opportunities

1. The brand can expand its reach in many emerging cities which have the buying power.
2. The brand can diversify further in men’s wear which still is limited to the accessories segment.
3. The brand can work on tapping NRI’s who have the spending power for the brand.

Threats

1.  The foray of many designers into this segment of ethnic wear poses a significant threat.
2. The brand faces its biggest threat from designer western wear which is gaining prominence.

Competition

Competitors

1.  Sabyasachi
2.  Rohit Bal
3.   AND



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