SWOT Analysis of Satya Paul with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Redefining the saree
Fashion conscious people
Urban upper class women
Fashion-forward designer wear.
1.The success of the creator Satya Paul which is the brand itself has been the greatest USP for the brand.
2. The brand showcases its new collections at international fashion weeks and big shows like MISS WORLD which gives a lot of global exposure. 3. The brand diversifying into other ethnic wear lines has made it a complete designer Indian wear. 4. The brand is present in all major cities and several Tier-2 cities with over 30 stores 5. The online store is a highlight which showcases all the collections
1. Though the brand has diversified into other lines, saree still continues to be the product it is synonymous with. 2. The brand has not been able to cash on its global reputation to be in the premium ethnic wear segment by setting stores internationally.
1. The brand can expand its reach in many emerging cities which have the buying power. 2. The brand can diversify further in men’s wear which still is limited to the accessories segment. 3. The brand can work on tapping NRI’s who have the spending power for the brand.
1. The foray of many designers into this segment of ethnic wear poses a significant threat. 2. The brand faces its biggest threat from designer western wear which is gaining prominence.
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