Rohit Bal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1820
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SWOT Analysis of Rohit Bal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rohit Bal

Parent Company

Rohit Bal

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Balance

USP

International designer wear with an Indian touch.

STP

Segment

Fashion conscious men and women

Target Group

Urban upper class men and women

Positioning

Premium custom made designer wear.

SWOT Analysis

Strengths

1. Rohit Bal’s fame as an accomplished designer world-wide with privileged clientele including many famous celebrities
2. The brand believes in high amount of customization which is a proof of its exclusivity.
3. The brand has showcased its collections in many international events which has given it an international acclaim.

Weaknesses

1.The brand has not been able to sell merchandise directly in international markets even after it being acclaimed as major brand.
2. Low brand presence has been a major problem as it is having multiple stores in only 2 cities in India.

Opportunities

1. The brand can move to selling merchandise online which is a major highlight in the retail industry.
2. The brand can improve its presence in India by first opening up stores in all Indian major cities (only present in 2 cities) and then try to foray into emerging pockets.

Threats

1. The foray of several Indian designers in the same segment is a major competition to the brand.
2. Opening up of FDI in India has led to the introduction of western designer brands which have a world-wide influence

Competition

Competitors

1. Manish Arora.
2. Falfguni and Shane Peacock


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