Hesco Fashion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 809
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SWOT Analysis of Hesco Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hesco Fashion

Parent Company

Hesco Fashion

Category

Apparels

Sector

Lifestyle and retail

Tagline/ Slogan

Hesco Fashion

USP

Exclusive collections

STP

Segment

Clothing and apparels for women

Target Group

Women interested in woven clothes

Positioning

Owns and develops at the same time

SWOT Analysis

Strengths

1.Leader in woven industry and specially bright colors

2.Has an exclusive collection

3.They own and develop the material design they sell

4.Handpicked raw material for best quality

5.Popular brand in the Netherlands and Europe

Weaknesses

1.Brand famous only in Netherland hence limited global impact

2.Online presence restricted hence loses the internet savvy market

Opportunities

1.Expansion in international market

2.Growth in industry besides woven clothes
3. Fashion conscious people increasing with better purchasing power

Threats

1.Competition from other players

2.Consumer changing behavior with too many options available
3. Fake imitation and duplicate products

Competition

Competitors

1.Ralph Lauren

2.Calvin Klein



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