Jennifer Lopez Beauty SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1521
Advertisements

SWOT Analysis of Jennifer Lopez Beauty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jennifer Lopez Beauty

Parent Company

Coty and JLo

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

In the eye of the storm, I am Still Jennifer Lopez; Whatever you want to do, do it

USP

Straight from the wardrobe of JLo

STP

Segment

Cosmetics, fashion and perfumes

Target Group

People who are fashion centric and who are fan-followers of Jenifer Lopez.

Positioning

Brand that is radiant and simply irresistible.

SWOT Analysis

Strengths

1. It provides customers with the latest designs and fashion.

2. Customers who are fans of Jenifer Lopez buy the brand easily. It is famous world-wide.

3.Brand is as per economies of scale

4. The brand had very good geographic presence and very good strong distribution channel.

Weaknesses

1. Despite high popularity, the brand availability is limited globally

3. The sale gets affected with the image of JLo. If there is a controversy associated with her people stop buying the products.

Opportunities

1. New product range and product line can help them to expand their business and diversify their customer base

2. Rise in popularity in online space
3. Tap the fan following globally

Threats

1. The brand will diminish as JLO diminishes. It shall be popular only till JLo is in news and is popular.

2. Competition from the international market and brands

Competition

Competitors

1.GAP

2.Demi Lovato



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: