SWOT Analysis of GianFranco Ferre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparels and accessories
Lifestyle and retail
The looks talent
Original and unique design
Fashion and apparel clothing for all sections of the society
Families looking to buy apparels of one brand and looking for elegance and precision in what they buy.
Reinvented fashion and also a brand that positions itself as clothes that are well-shaped and powerfully feminine or masculine.
1.Brand has the ability to recreate fashion
2.High turn-over of products
3.Trendy designs and fitting outfits for all sections of the people 4. Fashion designer is known as the architect of fashion 5. Has been recognized with several awards 6. Top apparel and clothing brand in Italy and European countries
1.Limited brand awareness as marketing is less compared to other brands
2.High brand switching due to many options leads to less customer loyalty
1.Becoming famous globally through expansion
2.Culture wise acceptance of the brand
3.Expansion of store outlets internationally
1.Competition from other players
2.Economic slowdown and fluctuations
3.Rise in production cost due to rise in cost of raw material
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