GianFranco Ferre SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1012
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SWOT Analysis of GianFranco Ferre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GianFranco Ferre

Parent Company

Gianfranco FerréS.p.A.

Category

Apparels and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

The looks talent

USP

Original and unique design

STP

Segment

Fashion and apparel clothing for all sections of the society

Target Group

Families looking to buy apparels of one brand and looking for elegance and precision in what they buy.

Positioning

Reinvented fashion and also a brand that positions itself as clothes that are well-shaped and powerfully feminine or masculine.

SWOT Analysis

Strengths

1.Brand has the ability to recreate fashion

2.High turn-over of products

3.Trendy designs and fitting outfits for all sections of the people
4. Fashion designer is known as the architect of fashion
5. Has been recognized with several awards
6. Top apparel and clothing brand in Italy and European countries

Weaknesses

1.Limited brand awareness as marketing is less compared to other brands

2.High brand switching due to many options leads to less customer loyalty

Opportunities

1.Becoming famous globally through expansion

2.Culture wise acceptance of the brand

3.Expansion of store outlets internationally

Threats

1.Competition from other players

2.Economic slowdown and fluctuations

3.Rise in production cost due to rise in cost of raw material

4.Change in consumer preferences

Competition

Competitors

1.Canali

2.Dolce &Gabana

3.GAP

4.Cerruti



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