Indigo Nation SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1801

SWOT Analysis of Indigo Nation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indigo Nation

Parent Company

Indus League Clothing ltd


Apparel and Accessories


Lifestyle and retail

Tagline/ Slogan

Young like that


Quality is as good as the best which delivers value



Youth who are smart , cool and knows fashion well

Target Group

Young urban male


Clothing experts for  a  modern man

SWOT Analysis


1.Strong presence of apparel manufacturer Indus League clothing

2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc.

3.Sports and film celebrities are the brand ambassadors

4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category
5. Good advertising and brand visibility through TVCs, print ads and OOH


1.Tough to protect itself from fake imitation products using its brand label

2.Limited global presence as compared to popular apparel brands


1.Product differentiation in women, kids clothing and accessories

2.Opportunity to explore in emerging countries

3.Franchising opportunity across various cities


1.Other strong brands presence hence many options available for consumers

2. design can be easily copied by other local brands and available in the market at lower price with compromising on quality



1. Zodiac
2.Park avenue
3.Van heusen


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