Indigo Nation SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1854
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SWOT Analysis of Indigo Nation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indigo Nation

Parent Company

Indus League Clothing ltd

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Young like that

USP

Quality is as good as the best which delivers value

STP

Segment

Youth who are smart , cool and knows fashion well

Target Group

Young urban male

Positioning

Clothing experts for  a  modern man

SWOT Analysis

Strengths

1.Strong presence of apparel manufacturer Indus League clothing

2. Presence in different online shops and national chain stores like shoppers stop, lifestyle etc.

3.Sports and film celebrities are the brand ambassadors

4. Customers get an opportunity to buy branded clothes with reasonable price as it falls in mid-price brand category
5. Good advertising and brand visibility through TVCs, print ads and OOH

Weaknesses

1.Tough to protect itself from fake imitation products using its brand label

2.Limited global presence as compared to popular apparel brands

Opportunities

1.Product differentiation in women, kids clothing and accessories

2.Opportunity to explore in emerging countries

3.Franchising opportunity across various cities

Threats

1.Other strong brands presence hence many options available for consumers

2. design can be easily copied by other local brands and available in the market at lower price with compromising on quality

Competition

Competitors

1. Zodiac
2.Park avenue
3.Van heusen



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