Joe Boxer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3035
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SWOT Analysis of Joe Boxer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joe Boxer

Parent Company

Iconix Brand Group

Category

Underwear and related apparel

Sector

Lifestyle and retail

Tagline/ Slogan

There is more to life than underwear

USP

Brand which provides contagious entertaining fun for family and friend

STP

Segment

Primary target is Men expanded into women and kids

Target Group

Novelty hanging undergarment which identifies the wearer

Positioning

Change daily

SWOT Analysis

Strengths

1. Brand differentiates the firm from its competitors

2. Continuous improvement on quality to maintain customer loyalty

3. Unique and distinctive product and service for which customer will pay premium

4. Seeking to keep cost lowest to attain advantage over its competitors

5. Very high brand awareness in the American market

6. Sales done through exclusive tie-up with Kmart and Sears stores

Weaknesses

1.Needs to ensure sustainable competitive advantage by entering newer markets

2.Other brands have their awareness globally due to variable products differentiation

Opportunities

1.Opportunity in emerging market where sales can be increased

2. Taking forward the brand image as it has good brand awareness among its target market

Threats

1.Emerging new Brands who can offer more innovative products

2.Local undergarment brands which offer lingerie products at less price
3. Fake products and imitations affects brand image

Competition

Competitors

1.Jockey
2.Calvin Klein

3.Diesel


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