Guess SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7448
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SWOT Analysis of Guess with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Guess

Parent Company

Guess

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

The world of Guess

USP

Unique Style& Perfect fitting, and long lasting after wash.

STP

Segment

Cosmetics, fashion and perfumes

Target Group

People who are fashion centric. They have products for babies, male and female

Positioning

Redefining denims and symbol of young, adventurous, and sexy lifestyle

SWOT Analysis

Strengths

1.It provides customers with the latest designs and fashion

2.Very good customer loyalty programs to attract customers

3.Brand is as per economies of scale

4.The brand had very good geographic presence and very strong distribution channel

5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life

6. Has been recognized world over with many awards

Weaknesses

1. Fake imitations and duplicate products affect brand sales
2. Controversy happened in nineties which has affected the brand image

Opportunities

1.New product range can help them to expand their business and diversify their customer base

2. Rise in popularity in e-retailing or online space

3.International markets offer Guess jeans new opportunities to expand their business and sales figures

Threats

1. Rise in labor cost and manpower cost

2. Competition from the international market and brands

3. Competition can lower profits because competitors can take away consumers for superior products

Competition

Competitors

1.bebe Stores

2.Ralph Lauren

3.Calvin Klein

4.Levis

5.Pepe Jeans



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