Guess SWOT Analysis
Guess is one of the leading brands in the lifestyle and retail sector. Guess SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Guess:
Quick Glance:
Guess Strengths
- It provides customers with the latest designs and fashion
- Very good customer loyalty programs to attract customers
- Brand is as per economies of scale
- The brand had very good geographic presence and very strong distribution channel
- Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life
- Has been recognized world over with many awards
Above are the strengths in the SWOT Analysis of Guess. The strengths of Guess looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Guess Weaknesses
- Fake imitations and duplicate products affect brand sales
- Controversy happened in nineties which has affected the brand image
These were the weaknesses in the Guess SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Guess Opportunities
- New product range can help them to expand their business and diversify their customer base
- Rise in popularity in e-retailing or online space
- International markets offer Guess jeans new opportunities to expand their business and sales figures
Above we covered the opportunities in Guess SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Guess Threats
- Rise in labor cost and manpower cost
- Competition from the international market and brands
- Competition can lower profits because competitors can take away consumers for superior products
The threats in the SWOT Analysis of Guess are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Guess SWOT analysis.
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About Guess
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Guess Overview | |
|---|---|
| Parent Company |
Guess |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The world of Guess |
| USP |
Unique Style& Perfect fitting, and long lasting after wash. |
| Guess STP | |
| Segmentation |
Cosmetics, fashion and perfumes |
| Target Market |
People who are fashion centric. They have products for babies, male and female |
| Positioning |
Redefining denims and symbol of young, adventurous lifestyle |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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