Eckō Unltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1537
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SWOT Analysis of Eckō Unltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eckō Unltd

Parent company

Eckō Unltd.

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

All unlimited

Usp

Fashion for the young and vibrant youth bubbling with energy, music and fun

STP

Segment

Men and women in their youth inspired by the graffiti and hip hop culture and sports

Target group

Mid premium segment for age group of 18-25

Positioning

Fashion for fun loving  youth

SWOT analysis

Strengths

1. Mid premium segment dedicated for the youth who like it casual and fun.

2. Celebrities from Hollywood have been brand ambassadors

3. The brand brings Premium fashion and international fashion.

4. The brand caters to graffiti loving customers by giving them stylish graffiti patterns.

5. Marc has made significant contributions towards child abuse and other social issues.

Weaknesses

1. Limited global brand awareness and penetration compared to some other international leading apparel brands

2. Not much advertising done, more promotion can increase sales.

Opportunities

1. Not a very well known brand in emerging economies hence more marketing can increase sales.
2. The brand can diversify into other apparel forms apart from casual clothing.

3. Female fashion needs to be diversified too as currently the brand majors in hip hop male fashion

Threats

1.Other brands offer more styles and cuts

2. Similar products available in other brands.

3. Local market also poses risk

Competition

Competitors

1.Converse

2. DKNY

3. Adidas



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