Converse SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12966

SWOT Analysis of Converse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company



Apparel and accessories


Lifestyle and retail

Tagline/ slogan

Band and Of Ballers; All star –shoes, we have got you covered-clothes


Trendy and vibrant sports  apparel for men and women



Men and women sporting casual sports apparels

Target group

Converse loyal customers and other SEC A men and women in the age group of  18-24 sporting casual wear


America's Original Sports Company

SWOT analysis


1. Mid premium segment apparels, shoes and other accessories for the youth with good adveritisng

2. Range captures international designs and trends and also special editions are launched for special occasions.

3. The shoes and the skate boards come in customizable designs
4. The company has a long history since 1908 and a huge loyal customer base.

5. The company has partnered with a NGO called RED, working for AIDS relief in Africa.

6. Famous sports celebrities are brand ambassadors

7. The lean organization system which converse follows makes in manufacture at least cost and minimum wastage.


1. Tough competition from existing brands means limited market share

2. Converse buys and sells in different currencies and hence can be at a loss sometimes.


1. Very well known brand in across the world
2. More product development opportunities exist for Converse as most of the products are fashion sensitive

3. Converse can also diversify into shirts, bags as these are high value items.


1. The industry is very price and fashion sensitive and hence converse too faces the threat.

2. Local market also poses risk
3. Fake imitation products is a threat to the brand



1. Puma

3. Fila


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