GAP SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8033
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SWOT Analysis of GAP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GAP

Parent company

Gap inc.

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

For every generation there's a Gap; Away we go

Usp

One store for the complete family

STP

Segment

Everyday clothes and accessories

Target group

Premium segment brand  for all age groups

Positioning

Complete family store

SWOT analysis

Strengths

1. Gap has strong dealership teamwork thus it is able to reach its customers all around the world.

2. Good working knowledge and experience makes GAP adapt to new trends easily.

3. GAP products are durable and long lasting.

4. Gap has a section for baby products which are always in demand despite market fluctuations.

5. GAP has over 3,250 stores in worldwide with over 140,000 employees worldwide
6. Excellent brand recall through good marketing through TV, print and online media

Weaknesses

1. Intense competition in the apparel segment mans limited market share and high brand switching also
2. Still hasn’t penetrated into the emerging economies market

Opportunities

1. Gap’s new ventures in China and Europe can be profitable to the company
2. Boost sales through online promotion and shopping on the brand
3. Tie-up with fashion houses and expansion through more stores

Threats

1.Brands offering  more fashionable clothing at better value

2. Rapid changing fashion trends 
3.Rising production costs can put a dent in the profits of the brand

Competition

Competitors

1. J Crew

2. Madewell

3. Zara

4. Primark

5. American Eagle Outfitters



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