SWOT Analysis of Shree Ganesh Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Shree Ganesh Jewellery
Shree Ganesh Jewellery House Ltd
Jewellery and diamonds
Lifestyle and retail
Because emotions are not machine made; Sab shubh hai
One of the leading exporters in India
Woman who adored ethnic full gold wear
Middle and upper income group
Light weight and affordable
1. SGJHL is among the top five exporters in India 2. One of a leading manufacturer and exporter of handcrafted jewellery from India 3. Has won “Highest Exporter-Gems and Jewellery” 4. Good branding through celebrity brand ambassadors
1.Very limited presence in domestic market with 13 outlets in India 2.Brand recall is less as compared to leading brands because of limited advertising
1.Since they are leading manufacturers of Gems, diamonds and gold, has a huge scope in Indian markets 2.Growing market for customized jewellery and innovative designs 3.customer buying power has increased after globalization
1.Foreign exchange rate fluctuations as major of revenues come from exports 2.Fluctuation in raw material, since the prices are going up and there’s volatility in prices of gold 3.Economic slowdowns generally affects the consumption pattern
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