Shree Ganesh Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1527
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SWOT Analysis of Shree Ganesh Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shree Ganesh Jewellery

Parent Company

Shree Ganesh Jewellery House Ltd

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

Because emotions are not machine made; Sab shubh hai

USP

One of the leading exporters in India

STP

Segment

Woman who adored ethnic full gold wear

Target Group

Middle and upper income group

Positioning

Light weight  and affordable

SWOT Analysis

Strengths

1. SGJHL is among the top five exporters in India
2. One of a leading manufacturer and exporter of handcrafted jewellery from India
3.  Has won “Highest Exporter-Gems and Jewellery”
4. Good branding through celebrity brand ambassadors

Weaknesses

1.Very limited presence in domestic market with 13 outlets in India
2.Brand recall is less as compared to leading brands because of limited advertising

Opportunities

1.Since they are leading manufacturers of Gems, diamonds and gold, has a huge scope in Indian markets
2.Growing market for customized jewellery and innovative designs
3.customer buying power has increased after globalization

Threats

1.Foreign exchange rate fluctuations as major of revenues come from exports
2.Fluctuation in raw material, since the prices are going up and there’s volatility in prices of gold
3.Economic slowdowns generally affects the consumption pattern

Competition

Competitors

1.Gitanjali
2.Titan
3.Renaissance Jewellery Ltd


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