SWOT Analysis of PC Jewellers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jewellery and Diamonds
Lifestyle and retail
Jeweller for generation
Trust and customer loyalty goes hand in hand
Women who loves fashionable and contemporary designs
Basically Middle and upper middle income working woman
Traditional, contemporary and combinational designs
1. Established brand, heritage own company 2. They have wide product range by increasing in focus in diamond 3. Small and expert employee strength in the manufacturing units to focus on producing new Jewellery products 4. Having efficient and flexible inventory management due to large showroom network which facilitates the rotation of stock of every three to six months thereby to reduce our finished inventory holding period.
5.Awarded Best Exporter by Dept of commerce
1. Uncertainty in financial market fluctuations 2. Tough competition in the market mean limited market share
1.More global penetration through more outlets and advertising targeting the NRI segment 2.India has well established capabilities in manufacturing handmade jewellery and traditional as well as modern designs because of low cost skilled labor 3.The per capita income of HNI has increased thus leading to increase in consumption of buying pattern of luxury items like jewellery
1. To enter into a new market, they have competition from local competitors, retailers ,new demographics. since these already established have a niche understand of the customer preferences and choices. 2. The difficulties of securing retail store locations 3.Competition from family owned business in this sector
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