SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
TBZ Tribhovandas Bhimji Zaveri
Shrikant Zaveri Group
Jewellery and Diamonds
Lifestyle and Retail
TBZ-The original since 1864
Unique design, trusted brand
Working woman who loves gold and diamonds jewellery
Middle class and upper income group
Good Service, commitment to quality
1. Strong Brand name-TBZ: the original since 1864 with rich experience of management and development 2.New products and designs from all over the world like Italy, Turkey and Thailand 3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 4. TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry 5. Excellent advertising and brand awareness amongst Indian cities
1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit 2. Need to expand globally since it is dependent on the Indian market only
1. Increase number of stores in India as well global penetration 2. Increase marketing activities to increase footfalls and sales 3. Sponsorship and tie-ups with fashion events to increase brand visibility
1. There is an intense competition from Branded companies and local retailers 2. The difficulties of securing retail store locations 3.Competition from family owned business in this sector
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