TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3914
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SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TBZ Tribhovandas  Bhimji Zaveri

Parent Company

Shrikant Zaveri Group

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

TBZ-The original since 1864

USP

Unique design, trusted brand

STP

Segment

Working woman who loves gold and diamonds jewellery

Target Group

Middle class and upper income group

Positioning

Good Service, commitment to quality

SWOT Analysis

Strengths

1. Strong Brand name-TBZ: the original  since 1864 with rich experience of management and development
2.New products and designs  from all over the world like Italy, Turkey and Thailand
3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 
4.  TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
5. Excellent advertising and brand awareness amongst Indian cities

Weaknesses

1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit
2. Need to expand globally since it is dependent on the Indian market only

Opportunities

1. Increase number of stores in India as well global penetration  
2. Increase marketing activities to increase footfalls and sales
3. Sponsorship and tie-ups with fashion events to increase brand visibility

Threats

1. There is an intense competition from Branded companies and local retailers
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

Competition

Competitors

1. Titan Industries Limited
2. Gitanjali
3. Thangamayil Jewellery Ltd



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