SWOT Analysis of Ddamas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gitanjali & Dubai-based Damas
Jewellery and Diamonds
Lifestyle and Retail
International quality with Indian values
The woman of today who always believe in hiding beauty and revealing virtues
Upper-middle income consumers
Celebrating all occasions with diamonds
1. Present in Over 160 cities across India 2. D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad 3. New and unique designs to impress the ever changing crowd preferences.
4. Celebrity brand ambassadors help in brand visibility 5. Good advertising and branding through TVCs and print ads
1. Uncertainty in financial market fluctuations 2. Tough competition in the market mean limited market share
1. The company plans to enter Saudi Arabia, Middle East and the world 2. Large opportunities exist in exports by converting diamond into Jewellery before exports
3.More and more events should be organized to make more brand awareness
1. Shortage of supplies of Diamonds due to economy fluctuation 2. The difficulties of securing retail store locations 3.Competition from family owned business in this sector
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