Kelsey Bespoke SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 964
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SWOT Analysis of Kelsey Bespoke with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelsey Bespoke

Parent Company

Kelsey Tailoring

Category

Apparels

Sector

Lifestyle and retail

Tagline/ Slogan

Suit with a difference

USP

Visiting tailor service

STP

Segment

Suits for men and women

Target Group

People who want to make suits as per their need.

Positioning

There is nothing like tailored suit.

SWOT Analysis

Strengths

1.Look and feel of the suit designed is personalized

2.Range of color and fabrics cannot be matched by competitors

3. Wide range of choice for customers to choose from.

4. Visiting tailors service so tailoring and trial as per your convenience.

5. Celebrity endorsements.

Weaknesses

1. It is a very localized brand and Only strong presence in United Kingdom
2. Weak distribution and availability compared to bigger brands
3. Limited brand recall due to less advertising

Opportunities

1. Brand expansion in the international market

2. Promotion and brand awareness to be done so that more people are aware
3. Better distribution and visibility

Threats

1. Very small player so there are chances of buy-out from the big players

2. People shall go for recognized famous brands offering the same services

Competition

Competitors

1.Black Berry

2.Gibson

3.Burton



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