Marianne Alvoni SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1663
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SWOT Analysis of Marianne Alvoni with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marianne Alvoni

Logo

Marianne Alvoni

Parent Company

Marianne Alvoni

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Haute Couture/ Reserve your style

USP

Festive wedding and evening gowns

STP

Segment

Fashion for women

Target Group

Women looking for clothes to wear at a evening party or wedding

Positioning

Luxury brand which is Unique for wedding

SWOT Analysis

Strengths

1. First Swiss luxury brand

2. Done styling for Swisscom, Sony Ericsson, Première of the James Bond picture Casino Royale, Sipuro, Motorola

3.Very good collection of festive evening gowns for different occasions

4. Very famous amongst women for their wedding gowns.

5. The designer has acclaimed nationwide recognition in the cultural field

Weaknesses

1.Presence is lacking in the world

2. The brand is very local to Switzerland and famous only in Switzerland

Opportunities

1.New product range and product line can help them to expand their business and diversify their customer base.

2. Rise in popularity in online space and with more logistic offers to cater the world-wide audience.

3. Social and online marketing promotion.

Threats

1.Competition from the international market and brands.

2. Fake products and imitation affects brand image

3. Threat from other local brands as idea can be easily copied

Competition

Competitors

1.Sui Generis

2. Demi Lovato



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