Marianne Alvoni SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1633

SWOT Analysis of Marianne Alvoni with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marianne Alvoni


Marianne Alvoni

Parent Company

Marianne Alvoni


Apparel and Accessories


Lifestyle and retail

Tagline/ Slogan

Haute Couture/ Reserve your style


Festive wedding and evening gowns



Fashion for women

Target Group

Women looking for clothes to wear at a evening party or wedding


Luxury brand which is Unique for wedding

SWOT Analysis


1. First Swiss luxury brand

2. Done styling for Swisscom, Sony Ericsson, Première of the James Bond picture Casino Royale, Sipuro, Motorola

3.Very good collection of festive evening gowns for different occasions

4. Very famous amongst women for their wedding gowns.

5. The designer has acclaimed nationwide recognition in the cultural field


1.Presence is lacking in the world

2. The brand is very local to Switzerland and famous only in Switzerland


1.New product range and product line can help them to expand their business and diversify their customer base.

2. Rise in popularity in online space and with more logistic offers to cater the world-wide audience.

3. Social and online marketing promotion.


1.Competition from the international market and brands.

2. Fake products and imitation affects brand image

3. Threat from other local brands as idea can be easily copied



1.Sui Generis

2. Demi Lovato


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