La Perla SWOT Analysis
La Perla is one of the leading brands in the lifestyle and retail sector. La Perla SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of La Perla:
Quick Glance:
La Perla Strengths
- World’s leading luxury lingerie brand
- unique combination of perfect fit and comfort along with beautiful design
- Entry into India by having tie-up with Murjani group
- Good media coverage and branding
- Have a presence in over 25 countries and major presence in all European nations
Above are the strengths in the SWOT Analysis of La Perla. The strengths of La Perla looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
La Perla Weaknesses
- Limited presence in Americas and the emerging global economies
- Limited target segment as there is only one product line and positioned as luxury products
These were the weaknesses in the La Perla SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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La Perla Opportunities
- Distribution in underwear and lingerie specialty stores
- Specific demand of new brands in the premium underwear segments
- Expansion of business in emerging economies
Above we covered the opportunities in La Perla SWOT Analysis. The opportunities for any brand can include prospects of future growth.
La Perla Threats
- Other local high quality and prestigious brands
- Brands that have exclusive stores in most countries
- Difficult to expand globally as different culture in different countries
The threats in the SWOT Analysis of La Perla are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the La Perla SWOT analysis.
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About La Perla
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| La Perla Overview | |
|---|---|
| Parent Company |
Gruppo la perla |
| Category |
Apparel- Lingerie and beachwear |
| Sector | |
| Tagline/ Slogan |
Makers of fine lingerie |
| USP |
Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality |
| La Perla STP | |
| Segmentation |
Women who prefers style and comfort |
| Target Market |
Women form the upper middle class |
| Positioning |
Luxurious and fashionable brand |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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