La Perla SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6800

SWOT Analysis of La Perla with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

La Perla

Parent Company

Gruppo la perla


Apparel- Lingerie and beachwear


Lifestyle and retail

Tagline/ Slogan

Makers of fine lingerie


Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality



Women who prefers style and comfort

Target Group

Women form the upper middle class


Luxurious and fashionable brand

SWOT Analysis


1. World’s leading luxury lingerie brand

2.unique combination of perfect fit and comfort along with beautiful design

3. Entry into India by having tie-up with Murjani group

4. Good media coverage and branding
5. Have a presence in over 25 countries and major presence in all European nations


1.Limited presence in Americas and the emerging global economies

2.Limited target segment as there is only one product line and positioned as luxury products


1.Distribution in underwear and lingerie specialty stores

2.Specific demand of new brands in the premium underwear segments

3.Expansion of business in emerging economies


1.Other local high quality and prestigious brands

2. Brands that have exclusive stores in most countries

3. Difficult to expand globally as different culture in different countries



1. Caro Cuore
2.Calvin klein

4. Donna Karan

5. Victorias Secret


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