La Perla SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6464
Advertisements

SWOT Analysis of La Perla with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

La Perla

Parent Company

Gruppo la perla

Category

Apparel- Lingerie and beachwear

Sector

Lifestyle and retail

Tagline/ Slogan

Makers of fine lingerie

USP

Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality

STP

Segment

Women who prefers style and comfort

Target Group

Women form the upper middle class

Positioning

Luxurious and fashionable brand

SWOT Analysis

Strengths

1. World’s leading luxury lingerie brand

2.unique combination of perfect fit and comfort along with beautiful design

3. Entry into India by having tie-up with Murjani group

4. Good media coverage and branding
5. Have a presence in over 25 countries and major presence in all European nations

Weaknesses

1.Limited presence in Americas and the emerging global economies

2.Limited target segment as there is only one product line and positioned as luxury products

Opportunities

1.Distribution in underwear and lingerie specialty stores

2.Specific demand of new brands in the premium underwear segments

3.Expansion of business in emerging economies

Threats

1.Other local high quality and prestigious brands

2. Brands that have exclusive stores in most countries

3. Difficult to expand globally as different culture in different countries

Competition

Competitors

1. Caro Cuore
2.Calvin klein
3.Cosabella

4. Donna Karan

5. Victorias Secret



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: