Le Tigre SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 807

SWOT Analysis of Le Tigre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Le Tigre

Parent Company

Kenneth Cole Productions


Apparels, shoes and accessories


Lifestyle and retail

Tagline/ Slogan

We need more than a surface mentality


Quality product since 1977



Urban style people following fashion trend and wanting to buy casuals, formals,  and trendy dresses for after hour wear

Target Group

Urban young Men and Women


Affordable luxury company

SWOT Analysis


1.Trendy original designs and good presence in US

2. Affordable products for both men and women. Stylish affordable products.

3.The brand is customer focused and very believes in customer loyalty

4. Brand is very active in charity and social awareness campaigns through its advertising

5. Combines fashion with philanthropy


1.Less presence of the brand globally and in the e-commerce space

2. Need a research centric approach towards people and need to change as per the trends of peoples


1. Brand expansion on the internet space

2. Diversifying into different products depending on the change in consumer behavior
3. Expanding globally into Europe and emerging economies


1. Competition from big players

2. Consumers of less discretionary income so economic downturn can take a toll on the brand
3. Fake imitation and cheaper substitutes



1. Lacoste

2. Reebok


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