Le Tigre SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 829
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SWOT Analysis of Le Tigre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Le Tigre

Parent Company

Kenneth Cole Productions

Category

Apparels, shoes and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

We need more than a surface mentality

USP

Quality product since 1977

STP

Segment

Urban style people following fashion trend and wanting to buy casuals, formals,  and trendy dresses for after hour wear

Target Group

Urban young Men and Women

Positioning

Affordable luxury company

SWOT Analysis

Strengths

1.Trendy original designs and good presence in US

2. Affordable products for both men and women. Stylish affordable products.

3.The brand is customer focused and very believes in customer loyalty

4. Brand is very active in charity and social awareness campaigns through its advertising

5. Combines fashion with philanthropy

Weaknesses

1.Less presence of the brand globally and in the e-commerce space

2. Need a research centric approach towards people and need to change as per the trends of peoples

Opportunities

1. Brand expansion on the internet space

2. Diversifying into different products depending on the change in consumer behavior
3. Expanding globally into Europe and emerging economies

Threats

1. Competition from big players

2. Consumers of less discretionary income so economic downturn can take a toll on the brand
3. Fake imitation and cheaper substitutes

Competition

Competitors

1. Lacoste

2. Reebok



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