Mudd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 956
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SWOT Analysis of Mudd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mudd

Parent Company

Iconix Brand group

Category

Apparel and accessories(denim and footwear)

Sector

Lifestyle and Retail

Tagline/ Slogan

My Style is My Style

USP

Affordable flair leg jeans

STP

Segment

Fashion savvy teenage girl

Target Group

Young girls, teenagers and women

Positioning

Affordable

SWOT Analysis

Strengths

1.Presence in many stores in the United States, recently became exclusive at Kohl’s store

2.Product categories from shoes, eyewear, jewelry, bags as well as clothing

3.Innovative advertising which differentiates it with other brands

4.succeeded at creating a gold standard for teenage dress wear

5. High Brand awareness among target audience

Weaknesses

1.Aggressive marketing from other big brands

2.dependence on Kohl’s promotions

Opportunities

1. Expansion through franchising

2. International expansion in developing countries like India, Europe etc.

3. Population and economy growth and development

4. Marketing through internet especially on social websites

Threats

1.Other departmental stores such as JCPenney represent direct and serious competition to kohl’s store

2.Due to rapid growth in retailing there could be problem of employee shortage

3. Opening up of economy for free entry to other foreign players

4. increase in cost of raw material increases overall cost

Competition

Competitors

1.Aeropostale
2.dELiAs
3.Dieselt

4. The Gap


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