Harry Winston SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2355
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SWOT Analysis of Harry Winston with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harry Winston

Parent Company

Harry Winston

Category

Jeweler and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Rare jewels of the world; Live the Moment

USP

Unique and extraordinary design.

STP

Segment

Upper  middle class earners, city dwellers

Target Group

Elite and high woman clientele , powerful industrialists, wealthiest potentates, prominent royal families, and celebrated stars

Positioning

Exceptional and timeless beauty

SWOT Analysis

Strengths

1.  This brands is from century, crafting world’s most beautiful jeweler.
2.  Harry Winston diamonds have become an image of international style
3. Involves in many philanthropy activities like providing services to the underserved
4. The high quality craftsmanship and exclusive designs
5. Has its presence in over 10 countries

Weaknesses

1. Limited global presence and visibility as compared to leading players
3. Retaining the skilled employees and key executives because of recession mostly lay off happens

Opportunities

1. Expansion and revamp of existing network into many countries
2. Tapping strong growth in luxury goods sales as a result of growing tourism
3. Tie-ups with fashion houses and sponsorship of fashion events

Threats

1. Currency Risk: Diamonds are sold throughout the world based principally on the US dollar price
2. New laws and regulations, or more stringent implementation or changes in enforcement policies
3. Material adverse effect on the Company’s results of operations.

4.Competition in Luxury Brand market

Competition

Competitors

1.Becullati
2.Gitanjali
3.Van cleef and Arpels.



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