SWOT Analysis of Harry Winston with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jeweler and diamonds
Lifestyle and Retail
Rare jewels of the world; Live the Moment
Unique and extraordinary design.
Upper middle class earners, city dwellers
Elite and high woman clientele , powerful industrialists, wealthiest potentates, prominent royal families, and celebrated stars
Exceptional and timeless beauty
1. This brands is from century, crafting world’s most beautiful jeweler. 2. Harry Winston diamonds have become an image of international style 3. Involves in many philanthropy activities like providing services to the underserved 4. The high quality craftsmanship and exclusive designs 5. Has its presence in over 10 countries
1. Limited global presence and visibility as compared to leading players 3. Retaining the skilled employees and key executives because of recession mostly lay off happens
1. Expansion and revamp of existing network into many countries 2. Tapping strong growth in luxury goods sales as a result of growing tourism 3. Tie-ups with fashion houses and sponsorship of fashion events
1. Currency Risk: Diamonds are sold throughout the world based principally on the US dollar price 2. New laws and regulations, or more stringent implementation or changes in enforcement policies 3. Material adverse effect on the Company’s results of operations.
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