Van Cleef and Arpels SWOT Analysis, USP & Competitors
Posted in Lifestyle and Retail, Total Reads: 3364
SWOT Analysis of Van Cleef and Arpels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Van Cleef and Arpels
Van Cleef and Arpels
Jewellery and Diamonds
Lifestyle and Retail
Innovation in terms of product, creativity in designs and distribution channels.
Woman who are mostly earners from Elite class
Woman who loves traditional Italy designs and the craftsmanship which has a different and unique design approach
Unparallel craftsmanship ,technical prowess
1. Use of various techniques to make the rubies and Safire pieces to work out together and the designs are unique from last 40 yrs of manufacturing, Innovation in terms of product 2. Large network as set up in 120 countries all over the world 3. Unique expertise and High jewellery finishing confer to the collection of brilliance 4. Use of ERP software to keep the delivery times fast and the entry of materials in the record can happen quickly 5. One of the most popular jewellery brand among international celebrities and royal families
1. Needs to focus the growing countries like China, India 2. Limited market share due to the presence of intense competition
1. Their main Focus was to mainly target the boutique openings in high-growth markets 2.Also to limit the substantial production and inventory build-up and to keep operating costs, working cost etc under strict control were timely and effective 3.Expansion and Integration of boutiques all over world, by focusing in growing markets like China, Asia Pacific
1. Continuous increase prices of raw materials and the input costs 2. Euro crisis can also be a threat to its operations in European countries.
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