SWOT Analysis of Stefen Hafner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jewellery and diamonds
Lifestyle and retail
The essence of Italian Beauty
jewelry that is contemporary, with an inherent lightness in its design
Middle and Upper middle class who loves diamonds
Young and working woman who loves Italian jewellery with different designs
Traditional and Modern designs jeweler designs
1. It’s one of the most popular among the Italian market 2. Stefan Hafner has been awarded the Best Design in Diamond by the prestigious American Jewelry Awards Gala
3. It aims at growth of the branded jewellery business of the company overseas 4. Strong brand equity and presence specially in Europe
1. Needs to advertise more globally as compared to other international brands 2.Has lower exposure, needs to channelize it by different means
1. More branding and marketing to increase brand visibility 2. Global penetration specially in emerging economies which are huge markets 3. Sponsoring fashion events anf tie-ups to increase brand visibility
1. Increase of raw material like diamonds 2.Prices of gold going up 3.Euro crisis issue and economic fluctuations affects purchasing behaviour
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