Stefen Hafner SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 838
Advertisements

SWOT Analysis of Stefen Hafner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stefen Hafner

Parent Company

Stefen Hafner

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

The essence of Italian Beauty

USP

jewelry that is contemporary, with an inherent lightness in its design

STP

Segment

Middle and Upper middle class who loves diamonds

Target Group

Young and working woman who loves Italian jewellery with different designs

Positioning

Traditional and Modern designs jeweler designs

SWOT Analysis

Strengths

1. It’s one of the most popular among the Italian market
2. Stefan Hafner has been awarded the Best Design in Diamond by the prestigious American Jewelry Awards Gala

3. It aims at growth of the branded jewellery business of the company overseas
4. Strong brand equity and presence specially in Europe

Weaknesses

1. Needs to advertise more globally as compared to other international brands
2.Has lower exposure, needs to channelize it by different means

Opportunities

1. More branding and marketing to increase brand visibility
2. Global penetration specially in emerging economies which are huge markets
3. Sponsoring fashion events anf tie-ups to increase brand visibility

Threats

1. Increase of raw material like diamonds
2.Prices of gold going up
3.Euro crisis issue and economic fluctuations affects purchasing behaviour

Competition

Competitors

1.Tanishq
2.Kiah Jewellers
3.Ciemme jewellery



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: