Su Raj Diamonds and Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1242

SWOT Analysis of Su Raj Diamonds and Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Su Raj Diamonds and Jewellery

Parent Company

Su Raj Diamonds and Jewellery


Jewellery and Diamonds


Retail and Lifestyle

Tagline/ Slogan

The most trusted jewellery conglomerates globally


Exquisite design



Men, woman and elite class people and corporate customers who love diamonds

Target Group

Upper class and upper middle class urban men and women


Ethnic wear, new innovative designs

SWOT Analysis


1. Has A low debt equity ratio i.e. they take care of assets and their borrowings
2. The Company has an internal control system in place, which is efficient and commensurate with the size and nature of its business.
3. CRISIL has rated ‘P1’ for Su-Raj Diamonds and Jewellery’s bank facilities, reflects  the Company’s healthy business risk profile and sound operational efficiencies
4. Good brand presence in India


1. Limited brand recall compared to other popular lifestyle brands
2. Needs to focus also in International market and the European markets, which is growing rapidly


1. Su-Raj Diamonds and Jeweler Limited being a nominated agency for direct import of gold have bright business prospects
2.Their is large scope in middle east with good population for ethnic Indian jewellery
3. Exports from the unit are encouraging with good response from

international customers


1. Gold prices have increased
2. Intense competition from other players
3. Euro debt crisis and economic fluctuations



3.Orra diamonds


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