SWOT Analysis of Buccellati with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jewellery and diamonds
Lifestyle and retail
The ultimate diamond zone
Unique and incomparable designs
Upper earning group who are brand conscious
Woman with class, who likes to live with style and self assurance
Current fashion in bridal jeweler, current trends in diamonds jeweler and texture engraving
1. Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year. 2. The company is family run business, focusing on luxury and exclusivity 3. It is a popular brand with expertise in jewellery, watches and other lifestyle products 4. It has its presence in Hong Kong, Paris and a few other European counties
1. Due to slowdown of economy, sales are affected 2. Limited brand presence in the global markets due to less advertising
1. The common occurrence of extended families and multiple weddings can be catered by this segment 2.The company has a growth potential in India, Russia, China and other emerging economies
1. Challenging economic times 2. Rapid ever changing tastes of consumers 3.Highly sought after pieces are now less ‘glamorous’ but are more wearable
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