Buccellati SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1683
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SWOT Analysis of Buccellati with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buccellati

Parent Company

Buccellati

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

The ultimate diamond zone

USP

Unique and incomparable designs

STP

Segment

Upper earning group who are brand conscious

Target Group

Woman with class, who likes to live with style and self assurance

Positioning

Current fashion in bridal jeweler, current trends in  diamonds jeweler and texture engraving

SWOT Analysis

Strengths

1. Has 250 skilled artisans from Italy; it also makes 3,000 exclusive jeweler pieces a year.
2. The company is family run business, focusing on luxury and exclusivity
3. It is a popular brand with expertise in jewellery, watches and other lifestyle products
4. It has its presence in Hong Kong, Paris and a few other European counties

Weaknesses

1. Due to slowdown of economy, sales are affected
2. Limited brand presence in the global markets due to less advertising

Opportunities

1. The common occurrence of extended families and multiple weddings can be catered by this segment
2.The company has a growth potential in India, Russia, China and other emerging economies

Threats

1. Challenging economic times
2. Rapid ever changing tastes of consumers
3.Highly sought after pieces are now less ‘glamorous’ but are more wearable

Competition

Competitors

1.Ciemme Jewellery
2.Gitanjali
3.Stefan Hafner



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