Nicole Miller SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1353
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SWOT Analysis of Nicole Miller with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nicole Miller

Parent Company

Nicole Miller

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Beachy keen; Shades of summer

USP

Designs and Experience

STP

Segment

Premium apparel for women

Target Group

Urban women from the upper middle class

Positioning

Nicole Miler Experience

SWOT Analysis

Strengths

1. Nicole Miller Brand name is strong across the US
2. Approx 20 signature stores in US
3. Brand Awareness in the regions where it is present is high
4. Miller's women's apparel is sold in over 1,200 independent stores
5. Good brand presence and advertising in the American market

Weaknesses

1. High cost of maintaining the brand
2. Limited brand presence across the world

Opportunities

1.Opportunity to expand in areas beyond the current product profile
2.Can make use of digital media to make its products available across boundaries
3.Taking advantage of the increasing disposable income in emerging markets and hence entering these markets also

4. Expansion in European and Asian markets

Threats

1.Competitive Segment
2.Imitaton of designs is possible
3.Substitutes are easily available

Competition

Competitors

1. Dolce and Gabbana
2. Gucci

3. Versace



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