Nicole Miller SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1319

SWOT Analysis of Nicole Miller with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nicole Miller

Parent Company

Nicole Miller


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Beachy keen; Shades of summer


Designs and Experience



Premium apparel for women

Target Group

Urban women from the upper middle class


Nicole Miler Experience

SWOT Analysis


1. Nicole Miller Brand name is strong across the US
2. Approx 20 signature stores in US
3. Brand Awareness in the regions where it is present is high
4. Miller's women's apparel is sold in over 1,200 independent stores
5. Good brand presence and advertising in the American market


1. High cost of maintaining the brand
2. Limited brand presence across the world


1.Opportunity to expand in areas beyond the current product profile
2.Can make use of digital media to make its products available across boundaries
3.Taking advantage of the increasing disposable income in emerging markets and hence entering these markets also

4. Expansion in European and Asian markets


1.Competitive Segment
2.Imitaton of designs is possible
3.Substitutes are easily available



1. Dolce and Gabbana
2. Gucci

3. Versace


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