SWOT Analysis of Nicole Miller with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Beachy keen; Shades of summer
Designs and Experience
Premium apparel for women
Urban women from the upper middle class
Nicole Miler Experience
1. Nicole Miller Brand name is strong across the US 2. Approx 20 signature stores in US 3. Brand Awareness in the regions where it is present is high 4. Miller's women's apparel is sold in over 1,200 independent stores 5. Good brand presence and advertising in the American market
1. High cost of maintaining the brand 2. Limited brand presence across the world
1.Opportunity to expand in areas beyond the current product profile 2.Can make use of digital media to make its products available across boundaries 3.Taking advantage of the increasing disposable income in emerging markets and hence entering these markets also
4. Expansion in European and Asian markets
1.Competitive Segment 2.Imitaton of designs is possible 3.Substitutes are easily available
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