Oilily SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1118
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SWOT Analysis of Oilily with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oilily

Parent Company

Oilily

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Make New Thing Happen

USP

Unconventional Colors and Design

STP

Segment

Clothing and accessories for children and women

Target Group

Women and Children from upper middle class

Positioning

New and Unconventional Designs

SWOT Analysis

Strengths

1. Known for its designs since 1963
2. Has expanded in categories other than apparel
3. Has carved a niche especially in children’s wear

4. Good brand presence and visibility through advertising

Weaknesses

1.After bankruptcy in 2009, has yet to establish itself as an acclaimed international brand again
2.Has to rebuild its reputation, hence big money has to be shelled out

Opportunities

1.To re-establish the brand the way it wants
2.To enter into emerging markets full fledged and not restrict its focus in few regions
3. Expanding into newer global markets

Threats

1.Intense Competition
2.Easy substitutes available
3.Imitation of designs

Competition

Competitors

1. Cakewalk

2.Catimini

3.Miniman
4. Gini and Jony



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