Oshkosh B Gosh SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1497
Advertisements

SWOT Analysis of Oshkosh B Gosh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oshkosh B Gosh

Parent Company

Carter

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Outfitting made easy

USP

Kids wear

STP

Segment

Apparel and accessories for children

Target Group

Kids, Children and infants from urban families

Positioning

Best Overall’s of America

SWOT Analysis

Strengths

1. Old, Established brand since 1895
2. Most popular childrenswear label in US and across the world
3. Is known across the world for the best known quality
4.The company has over 100 outlets in USA

Weaknesses

1. Has to pump in money for maintaining the brand image
2.Target group is limited to US as less global exposure

Opportunities

1.To establish itself in the emerging markets
2. Opportunity to expand in areas beyond the current product profile
3. Te-ups with schools, children activity houses etc

Threats

1.Competitive apparel Segment
2.Imitaton of designs is possible
3.Substitutes are easily available

Competition

Competitors

1.Cakewalk
2.Minivan

3. Gini & Jony



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: