SWOT Analysis of Rampage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Iconix Brand Group
Apparel and Accessories
Lifestyle and Retail
Apparel, footwear and accessories
Economy to Premium women lifestyle segment
Young Women from urban middle class
Young Contemporary fashion
1. Part of a strong parent group Iconix 2. Strong parent group results in a good distribution channel 3. Rampage is an established name 4. Celebrity as brand ambassadors establishes brand position 5. Has stores in NY, LA, Boston, Miami, Chicago , Las Vegas
1. Brand has limited geographic presence and is available primarily in US 2. Intense competition means limited brand recall and market share is less
1.To enter into new product lines and expand its target market 2.To enter into emerging markets and expand the area of its operations 3.Leverage the digital media in order to expand its reach
1.Intense Competition 2.Easy substitution 3.Designs can be imitated
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