Rampage SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 752
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SWOT Analysis of Rampage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rampage

Parent Company

Iconix Brand Group

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Apparel, footwear and accessories

USP

Contemporary fashion

STP

Segment

Economy to Premium women lifestyle segment

Target Group

Young Women from urban middle class

Positioning

Young Contemporary fashion

SWOT Analysis

Strengths

1. Part of a strong parent group Iconix
2. Strong parent group results in a good distribution channel
3. Rampage is an established name
4. Celebrity as brand ambassadors establishes brand position
5. Has stores in NY, LA, Boston, Miami, Chicago , Las Vegas

Weaknesses

1. Brand has limited geographic presence and is available primarily in US
2. Intense competition means limited brand recall and market share is less

Opportunities

1.To enter into new product lines and expand its target market
2.To enter into emerging markets and expand the area of its operations
3.Leverage the digital media in order to expand its reach

Threats

1.Intense Competition
2.Easy substitution
3.Designs can be imitated

Competition

Competitors

1.Forever 21
2. Christian Dior

3. Gucci

4. Versace
5. Victorias Secret



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