John Miller SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1157
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SWOT Analysis of John Miller with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

John Miller

Parent Company

Van Winkel Fashion

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Makes it look easy

USP

Fashionable collection along with an innovative and detailed craftsmanship

STP

Segment

Those whole love luxury clothing and for whom the perfect fit is the most important thing

Target Group

Medium and High purchasing power with an attitude of always wearing crisp and best quality clothes

Positioning

Luxury clothes which are extremely comfortable and are of exceptionally good quality

SWOT Analysis

Strengths

1. Their shirts are known for their good quality world over
2. They have beautiful and detailed workmanship
3. They have established an excellent brand name for themselves all over the world
4. They believe in long term relationships with their customers as well as their supply chain and dealer.

5. They are a perfect example of a service oriented company

6.They are one of the few luxury brands which provide the options of creating personal shirts and having the custom make options

7.Their shirt prices are in the mid range hence preferred by a lot of people

Weaknesses

1.The competition in this segment is increasing means limited market share growth
2.Due to many options brand switching is high

Opportunities

1.They should expand into unexplored global markets and try to create a worldwide presence
2.Women’s fashion should be their next target market as well as trying their hand at accessories to create a larger audience for their products
3.Online Retail and E marketing are gaining a lot of importance in recent times

Threats

1.Luxury brands in this segment are just going on increasing
2.Consumer switching is on the rise and brand loyalty is extremely low
3.The supply chain dealers and vendors gaining more advantage on the brand because of changing economic scenario

Competition

Competitors

1.Peter England
2.Louis Philippe
3.Zegna Menswear



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