SWOT Analysis of John Miller with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Van Winkel Fashion
Apparel and Accessories
Lifestyle and Retail
Makes it look easy
Fashionable collection along with an innovative and detailed craftsmanship
Those whole love luxury clothing and for whom the perfect fit is the most important thing
Medium and High purchasing power with an attitude of always wearing crisp and best quality clothes
Luxury clothes which are extremely comfortable and are of exceptionally good quality
1. Their shirts are known for their good quality world over 2. They have beautiful and detailed workmanship 3. They have established an excellent brand name for themselves all over the world 4. They believe in long term relationships with their customers as well as their supply chain and dealer.
5. They are a perfect example of a service oriented company
6.They are one of the few luxury brands which provide the options of creating personal shirts and having the custom make options
7.Their shirt prices are in the mid range hence preferred by a lot of people
1.The competition in this segment is increasing means limited market share growth 2.Due to many options brand switching is high
1.They should expand into unexplored global markets and try to create a worldwide presence 2.Women’s fashion should be their next target market as well as trying their hand at accessories to create a larger audience for their products 3.Online Retail and E marketing are gaining a lot of importance in recent times
1.Luxury brands in this segment are just going on increasing 2.Consumer switching is on the rise and brand loyalty is extremely low 3.The supply chain dealers and vendors gaining more advantage on the brand because of changing economic scenario
Browse marketing analysis of more brands and companies similar to John Miller. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.