SWOT Analysis of Miss Sixty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Me... me... Miss Sixty;
Stylish and fashionable clothes for young women with an experimental attitude
Young fashionable women who have an adventurous attitude
Medium to high purchasing power and are always ready for any kind of innovation
Fashionable, chic and stylish clothes which always make you look and feel glamorous
1. They are a well known brand in most parts of the world 2. They have created a very strong niche with women with a high brand recall
3.They are a part of a company which has about 1500 employees and a global presence 4. They are very well known for their denim collection with their fine cuts and new designs 5. They are there in many different segments like footwear ,makeup, clothes and have managed to have a foothold everywhere
6.Their clothing and accessories are available at luxury high end retails stores like Nordstrom.
1.Changing customer preferences and high brand switching means limited market share and stocked inventory 2.Their high prices could also be a reason for decreasing sales
1.Online Retail is gaining a lot of importance 2.They should try to enter into unexplored markets which they have not been in before 3.Franchising and takeovers are a major opportunity in today’s scenario
1.Luxury brands on the similar lines attract more customers 2.Counterfeits or similar type of clothes and accessories being heavily floated into the market 3.Consumer brand loyalty is extremely low
1.True Religion 2.Seven for all Mankind 3.Tory Burch
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