Timex SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5100

SWOT Analysis of Timex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Timex group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; It takes a lickin', but it keeps on tickin'


Innovative products at affordable prices



Low to Mid level segment

Target Group

Mid income group


Brand synonymous with Design, durability and Performance

SWOT Analysis


1. There is high brand awareness of the Timex brand, especially in Asia

2. Timex brands are known to be high quality and reliable products

3. The brand enjoys a very high brand recall

4. Timex has  more than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world
5. Excellent brand recall and god advertising through TVCs and print ads


1. Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand
2. Fake imitations affect the brands presence and sales


1. The watch segment in the low to middle segments is a rapidly expanding environment, especially in the developing markets of Asia

2. New technology in the watch segment can open up opportunities


1. The low to mid level segment of watches is most crowded with competitors.

2. Price levels in this segment are very crucial as the consumer is very price conscious

3. Fake watches that carry the same brand name and sell cheaply



1. Titan

2. Casio

3. Citizen


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