Raoul Dufy SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1056
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SWOT Analysis of Raoul Dufy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raoul Dufy

Parent Company

Raoul Dufy and Bianchini-Ferier

Category

Apparels

Sector

Lifestyle and retail

Tagline/ Slogan

A celebration of Beauty

USP

Stunning and innovative silk designs

STP

Segment

Women looking for stylish and something innovative.

Target Group

People who were looking for the popular arts and commercial design of the Western world along with fashion.

Positioning

Crisp and graphic designs that looked fresh

SWOT Analysis

Strengths

1. Unique contemporary trends and designs based on folk art of Germany.

2. Very creative in fashion and experimented with colors, designs of fabrics to create uniqueness.

3. The creator thought like a painter and worked like a designer

Weaknesses

1. Brand was only famous in United Kingdom but not in other regions

2. Offered niche apparels only catering to some number of people
3. Brand recall is limited compared to other popular fashion brands

Opportunities

1. Making use of technology for seeking online presence to grow business.

2. More advertising and promotion to make the brand famous globally.

Threats

1. Competition from other brands and designers in terms of style, and designs

2. Economic fluctuations affects buyer spending

3. Fake imitations of brand from other local players

Competition

Competitors

1. Eugene Gaillard

2. Ella Jade

3. Siam Tucker



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