Pierre Garroudi SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 691
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SWOT Analysis of Pierre Garroudi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pierre Garroudi

Parent Company

Pierre Garroudi

Category

Apparels

Sector

Lifestyle and retail

Tagline/ Slogan

Female Style Intelligence

USP

Style is ageless and timeless

STP

Segment

Designer and leisure wear for women

Target Group

People who are looking for a style statement and communicate their inner feelings.

Positioning

Rethinking, redefining and reinterpreting fashion

SWOT Analysis

Strengths

1. Unique contemporary trends and its futuristic interpretation

2. Very creative in fashion and loves to disrupt the code of fashion to make something different

3. He created a style that was not for age specific people
4. Wide range of apparel and accessories for women

Weaknesses

1. Despite high quality products, limited brand recall as compared to leading brands of the world
2. The brand has limited global penetration compared to a few luxuy clothing brands

Opportunities

1. Entering the online space shall increase sales and increase revenue.

2.Increasing international presence
3. Tie-ups with fashion houses and corporate events

Threats

1. Competition from other brands and designers in terms of style, and designs

2. Pricing followed by other designers and therefore people buying their products.

Competition

Competitors

1.Zara

2.Haute Couture



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