Oky Coky SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1213
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SWOT Analysis of Oky Coky with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oky Coky

Parent Company

Rotelpa S.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

We love Fashion

USP

Quality clothing and design

STP

Segment

Fashionable urban women who stays up-to-date with current trends

Target Group

Young urban women from the upper middle class

Positioning

Fashion brand

SWOT Analysis

Strengths

1.  Dresses for all occasions from wedding to birthday-parties

2. Brings a twist to the fashion with well-designed wearable dresses

3. The brand is very famous for its Spanish Designs, and specially for people who love Spanish design

4.  It is a internationally recognized brand due to its quality of clothing and design of products

5.  Diversified client port-folio therefore increase in employee strength and turn-over

6. Expansion into international market in order to recognize its structure

Weaknesses

1. Presence primarily limited to Europe, and less global penetration compared to leading brands

2. Brand recall is inadequate as compared to big players in the apparel industry

Opportunities

1. World-wide famous brand but needs to improve its reach in the Asian markets

2. Using the brand name and recognition to diversify into different product category or mix

Threats

1.  More presence in the European market so if the European market or economy goes down the company shall get affected

2. Other brands with better capital and distribution channel taking over its name

Competition

Competitors

1. Mac
2.Bobbi brown
3.Estee lauder



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