Oky Coky SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1194

SWOT Analysis of Oky Coky with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oky Coky

Parent Company

Rotelpa S.A.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

We love Fashion


Quality clothing and design



Fashionable urban women who stays up-to-date with current trends

Target Group

Young urban women from the upper middle class


Fashion brand

SWOT Analysis


1.  Dresses for all occasions from wedding to birthday-parties

2. Brings a twist to the fashion with well-designed wearable dresses

3. The brand is very famous for its Spanish Designs, and specially for people who love Spanish design

4.  It is a internationally recognized brand due to its quality of clothing and design of products

5.  Diversified client port-folio therefore increase in employee strength and turn-over

6. Expansion into international market in order to recognize its structure


1. Presence primarily limited to Europe, and less global penetration compared to leading brands

2. Brand recall is inadequate as compared to big players in the apparel industry


1. World-wide famous brand but needs to improve its reach in the Asian markets

2. Using the brand name and recognition to diversify into different product category or mix


1.  More presence in the European market so if the European market or economy goes down the company shall get affected

2. Other brands with better capital and distribution channel taking over its name



1. Mac
2.Bobbi brown
3.Estee lauder


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