Pelle Pelle SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 772
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SWOT Analysis of Pelle Pelle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pelle Pelle

Parent Company

Pelle Pelle Inc.

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Trend is short, style is forever

USP

High quality leather jackets

STP

Segment

Leather products apparel and accessories

Target Group

Men and women from the urban upper middle class

Positioning

Urban fashion brand

SWOT Analysis

Strengths

1. First brand who launched designer baggy pants

2.Products differentiation into different categories

3.Famous in big celebrities as they wore leather jackets

4. Sportswear is of rich fabric with attention given to details and creative styling
5. Popular brand associated with a few international celebrities

Weaknesses

1. Brand is famous only in Europe and Japan. Not a strong international presence.

2. The products are bit expensive and high priced compared to other brand.

Opportunities

1. Expanding its reach in more geographic regions and internationally.

2. Entering and diversifying to other products
3. More advertising and branding to establish image in the customers mind

Threats

1. People not buying the brand products because of the European crisis

2. Other famous brands offering the same products at a better price
3. Fake imitations affect sales and brand image

Competition

Competitors

1. Levis

2. Carhatt

3. Polo



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